The Power of Your Images

Images of peace. Images of war. Images of terror. Images of beauty.

This past week I’ve been thinking a lot about images and their power over us.

I also happened to have my first-ever session with a hypnotherapist, who told me that our subconscious learns things from images much more effectively than it does from language and words. The subconscious mind (about 90%!) is responsible for making most of our decisions. And it THINKS IN PICTURES.

With the internet being a visual medium (more and more so – we are reading less, scanning more, and video is projected to be 80% of internet traffic by 2018)…there is no underestimating the power of the images we see and use online.

We’ve all heard the saying “a picture says 1000 words.”

If you’ve bee on my list for a while you know that I like to think of our business as our art. And thinking about images also reminds me of the quote from activist Cesar Cruz:

“Art should comfort the disturbed and disturb the comfortable.”

Do not underestimate the power of the images you use!

Think of the graphics and photography you currently use – on your website, your social media, your printed materials – and ask yourself:

• Am I using visuals to their most powerful effect (especially on the most viewed pages of my website, Home and About?)
• Do my images speak to my viewer by inspiring, enlightening, educating? Or are they merely filling space? Are they there at all?
• Am I using visuals in an inspiring and responsible way on social media (Instagram, Facebook, etc)?

• Am I regurgitating images that I see elsewhere? Am I using images that seem safe or expected?

If you’re trying to shake up your industry or your audience, are you using images to help you do that? Are your images making an impact?

If you’re trying to help your audience, are you using images that illustrate the change they can achieve? Are you using imagery to paint the picture of an ideal or outcome?

Georgia O’Keefe said “I found I could say things with color and shapes that I couldn’t say any other way – things I had no words for.”

What are your images saying? Food for thought this week :)