Logo

LOGOS / WORDMARKS

LET’S GET GRAPHIC


Logos and wordmarks are some of my favorite projects to work on.

When someone tells me about their project or business I start seeing images. When I take on a logo project I have an excuse to dive into research and inspiration to take these images even further. It’s a truly collaborative project. My design insight + skill paired with the inspiration + passion you have for your business.

What’s the difference between a wordmark and a logo? Here’s a quick explanation to help us talk about what you’re envisioning:

A logo is the graphic symbol that represents a person, company or organization. It may or may not include the name of the business. Think of the symbols for Apple, Nike, Starbucks.

A wordmark (or logotype as it’s sometimes called) is purely typographic. The letters of the name make up the mark – there is no additional symbol. Think Coca-Cola, Virgin, FedEx.

I always think of this quote when working on a logo:

“Any intelligent fool can make things bigger and more complex…it takes a touch of genius – and a lot of courage to move in the opposite direction.”
– Albert Einstein


YOUR LOGO PACKAGE CAN INCLUDE:

YOUR LOGO or LOGOMARK IN BLACK & WHITE AND CUSTOM COLOR

A COHESIVE COLOR STORY for your the rest of your visual brand

A COMPLIMENTARY TYPE FAMILY for the rest of your visual brand

LOGO FILES CONFIGURED TO SPEC FOR VARIOUS SOCIAL MEDIA PLATFORMS
(avatars, banners, etc).

A COMPLETE STYLE GUIDE which outlines brand standards
for the use of your logo across print and web – share it with your team
and collaborators for seamless brand consistency

All packages include up to 3 rounds of revisions which is usually just about right.


CURRENT PRICING + AVAILABILITY

PRICING RANGES FROM $3,500 – $5,000 
depending on the configuration of your package, above.

CURRENTLY AVAILABILITY
Spring 2017

If you have a logo project to bring to life, reach out to me at natasha@natashalakos.com and away we go!