A love letter.
I want to live in a world where the Internet feels like an art gallery.
Where your business + personal brand is expressed with beauty, clarity and elegance.
Where you don’t just have a “website” – you have a visual representation of your soul.
Creating a beautiful online home – whether it’s a blog, a website, or an online community – isn’t complicated, but if you’re not a professional designer, the process can feel a bit mysterious.
That’s why I’ve created IDENTITY, a playbook for people who aren’t designers, but want to understand the elements that go into creating a visual brand – and bring their vision to life.
Whether you’re building a website on your own, thinking about hiring a designer, or currently working with one, IDENTITY is a primer to help you create an online presence that reflects the best of you.
Why I made this (the backstory).
It breaks my heart when I see entrepreneurs who have so much to give struggling to express themselves online.
When the demand for my 1:1 services outgrew my capacity, I knew I wanted to create something for all of the talented, uber-inspiring entrepreneurs that were coming my way. (INSERT COPY HERE FROM THE VIP PACKAGE) IDENTITY is the tool I’ve created that I know will help you gain clarity and forward momentum in your brand, and business.
Entrepreneurs are changing the world. Old paradigms of working, living, and giving are falling by the wayside and my work facilitates the revolution of freedom and self-expression that you and I are a part of. IDENTITY, at it’s foundation, supports this shift.
This is for you, if…
- you’re a heart based entrepreneur with a big gift to give the world
- you want to hone in on your vision, your “secret sauce” and communicate it clearly and uniquely
- you’re ready to be seen and known for what it is you really do
- you’re ready to play a bigger game (more sales, more recognition)
- you don’t want to be a trend follower, you want to stand out
- you want to attract more of your ideal clients
- you’re working with a budget, or DIY’in’ it, but want a high quality presence
- you have more than one “vision” for your work, or you are a multi-passionate entrepreneur
- you’re not sure where to start
- you value beauty, clarity and authenticity
and this is what you’re going to get…
- a step-by-step guide to zooming in on your unique visual identity
- a fill-in-the-blanks playbook that will show you:
- where to start
- the building blocks/process of crafting a visual identity
- how to infuse your personality into your website/visuals
- how to create a focused visual look (consistency) across online platforms and offline collateral marketing pieces
- DIY design tips
- how to pick typefaces, color schemes
- logo design (and do you need one?)
- how to step out of overwhelm and into clarity so you can take action
- how to let go of perfectionism
- how to trust yourself and your ideas
(is this specific enough or should I break it down by chapter/section – use names of lessons/exercises?)
You’re going to love…
the insight, support and encouragement you’ll receive, as if we’re working together one-on-one, side by side, as well as the fill-in-the-blanks exercises that will lead you to uncovering your unique visual ID.
…and you might be surprised and delighted to find out that
creating your online presence is easier than you think, and also a lot of fun.
Results? Of course.
I beta tested IDENTITY and here’s what happened.
___ experienced…
X
X
X
Endorsements from:
Mastin? Kate? DLP? Nath?
Why me? Well…
Having worked as a designer for the past 10+ years, and one-on-one with online entrepreneurs including some at the top of their game, I feel compelled to share what I know, with you.
Clients and collaborators have described working with me as:
“A creatively conscious experience.” – Megan Gallagher
“Dreamy.” – Kate Northrup
“Totally fucking awesome.” – KC Baker
And here’s what people have said after working along side with me through the Identity process:
(cut this list down?)
“I now have much more confidence around promoting my work, connecting with clients and collaborators, and stepping into a brighter spotlight.” – Josh Pais
“Natasha takes your brand to where you want to be. Image is truly everything! I know working with Natasha is one of the biggest reasons so many doors have opened up.” – Michael Bloomberg
‘I bow to Natasha’s ability to sense and see people and translate that into visuals.’ – Theres Kull
“Natasha is just a master at what she does.” – Nathalie Lussier
“A top notch, intuitive designer.” – Jennifer Kem
“Gifted at using her ‘visual language’. – Theresa Andersen
“If you want to play a bigger game, invest in IDENTITY.” – Sherold Barr
“Genius at diving deep into your inner inspiration, dreams and visions and bringing them to life. You can trust Natasha to care and bring your vision to life like no one else.” – Laura Hames Franklin
“Working with Natasha is seeing true creative genius in action.” – Liz DiAlto
“Everything is crystal clear now.” – Melissa Cassera
“Natasha is an intuitive gem and a design whiz.” – Lainie Love Dalby
“Natasha is crazy skilled and generous. Her overall approach is just fantastic.” – Leanne Vogel
“I feel ecstatic about promoting my work, and stepping into a brighter spotlight. Finally, I have a visual identity that I feel proud of, that represents the quality of my brand and is the perfect invitation to work with me.” – Wendy Yalom
“When I chose to work with Natasha I felt out of alignment. The experience was empowering and EASY.” – Elizabeth Purvis
“Natasha is truly a gift. She has an exceptional ability to fuse both her creative gifts with her business sense. Natasha delivers with excellence.” – Leanne Grechulk
“Natasha has exceptional taste. She is a true artist.” – Christa Meola
It’s time to step out of overwhelm, perfectionism and website shame – and into clarity, beauty and forward momentum.
The world is waiting for you, and you’re ready.
Identity hits the web this Spring.
Stay in touch by entering your info below and you’ll be the first to know when IDENTITY is ready for YOU.