Your wardrobe’s already speaking for you —
get it to tell a great story

Experts tell us we have seven seconds to make a first impression. Unfortunately, our personality isn’t the first thing people see. Intimidating? How about empowering! Your brand is based on the story or your life and career and, as fashion designer Miuccia Prada says, “Fashion is language.” So, if thinking about your “look” is anxiety-producing, use this as an opportunity to get curious. Ask, what does my style say about me? What do I want it to say? Where am I in life? Do I feel worthy of an amazing wardrobe? How do I look to other people (and why do I care)? To help, here are six tips to help you sort out your unique, brand-aligning and winning style!

style tip 1. 

To be clear, we’re talking about style, not fashion. Fashion is an industry, we buy it. Style is personal, it’s something we possess. Your truth is magnetic! The world worships an original and it’s never been a better time to be yourself.

style tip 2. 

Invest in the highest quality that you can afford. Decide what the most strategic investments are. What are the pieces that will up-level any outfit? What statement accessories will take basic wardrobe staples to the next level?

style tip 3. Expressing your personal style creates authentic connections and new opportunities—and moves us in the directions of our dreams. Edith Head knew it when she said, “You can have anything you want if you dress for it.”

style tip 4. Remember that good design—whether it comes to a home, a website or a wardrobe—isn’t just about adding things, it’s also about letting things go. Oh, the power of the edit! Stand guard at the gate and be picky about what you let in.

style tip 5. It’s OK to invest in clothing that helps you feel like, and express, your true self. It’s OK to keep only the pieces that fit and flatter—without blaming your body or feeling guilt over what you’ve spent. It’s OK to be the best-dressed person in the room.

style tip 6. Liberate yourself from the media’s image of women and tell your own story. Think of your wardrobe as another tool at your disposal. As American fashion designer Anne Klein said, “Clothes aren’t going to change the world, the women who wear them will.”

—Natasha Lakos

Natasha Lakos has been called “the go-to creative” for the next generation of thought leaders. She’s worked with a handful of Oprah’s SuperSoul 100s and a long list of big-hearted entrepreneurs. Natasha’s work draws from her experience in visual communications, decor, publishing and online marketing. Her work is inspired by the intersection of art, fashion, health, and personal transformation. Through her practice as a creative director, she’s learned that when your personal brand reflects your true identity, the world re-arranges itself to gather at your feet. Learn more at natashalakos.com.