The Visual Identity Package

NATASHA LAKOS WEBSITE DESIGNThe first thing you should know is: I don’t design for where you are. I design for where you’re going.

Because you’re going places — faster than you can imagine.
And it’s time for a visual identity that honors + accelerates your
most vital work.

If you are…

: An emerging leader in your field, with an online identity that’s a few seasons behind the curve…

: Dedicated to your craft, devoted to your clients, and determined to make an unforgettable impression…

: A lover of art, beauty + high style — with a definitive preference for clean, sophisticated, contemporary visuals…

: Profoundly ready to receive the attention, recognition, and acclaim you’ve been working for…

…The VIP was created for you.


YOUR SPIRIT + MY SKILLS = A SENSATIONAL VISUAL IDENTITY.

The VIP is a luxuriously personal experience (just you + me, babe) with the power to transform how you’re perceived – online + off.

Over the course of a couple of months (give or take a few bolts of midnight brilliance + final polishes) we’ll collaborate to create a visual identity that casts your business, your mission + your gifts in a radiant glow.

On a practical level, you’re going to receive a jaw-dropping online identity.

But that’s just the beginning.

As your identity evolves…

: You’ll notice a jolt in confidence, conviction, and clarity of spirit.

: You’ll be ecstatic about showing yourself off – to clients, customers, partners, publishers, and everyone you intend to serve + impress.

: You’ll feel inspired to double or triple your rates – or simply charge what you’ve truly been worth, all along.

: You’ll experience what it feels like to see your essence + purpose, reflected back on the screen. Spiritual translation. Total exhilaration.


YOUR VIP INCLUDES:

INSPIRATION + CREATIVE DIRECTION 1:1 WITH NATASHA,
seeing your business through the lens of a high art designer

THE IDENTITY INVESTIGATION QUESTIONNAIRE,
a process designed to evoke the gems of your visual ID

YOUR WEBSITE CHECKLIST,
so we’re ready-to-go once your start date arrives

ORIGINAL WORDMARK DESIGN
for all your marketing materials, in addition to your website

CUSTOM WEB PAGE DESIGN FOR WORDPRESS PROGRAMMING
(10-20 pages), utilizing up-to-date online marketing strategy, and including graphic elements such as your masthead, badges (ads), opt-in, etc.

CUSTOM DESIGN OF YOUR OPT-IN DOWNLOAD DOCUMENT
(single / multi-page pdf)

CUSTOM SOCIAL MEDIA GRAPHICS
Facebook, Twitter, YouTube, etc.

CUSTOM NEWSLETTER / EMAIL HEADER DESIGN

STYLE GUIDE: a breakdown of color codes, font names – a one sheet, visual brand reference guide to keep your new identity consistent going forward, and a tool to share with team members, assistants and future collaborators

INCLUDED AS NEEDED:

PHOTO SHOOT VISION BOARD + SHOT LIST: If you choose to work with a photographer for your new site, I’ll create a digital mood board to inspire and guide the look + feel of your images. I’ll also create a shot list, so we get what we need and you make the most out of your investment.

PHOTO EDITING: selection of the best images for your site, marketing materials, and social media avatars

WANT MORE?

Add these a la carte items to your VIP:

MEDIA ONE-SHEET / SPEAKER’S KIT

LOGO DESIGN

EBOOK DESIGN (MANIFESTOS, COOKBOOKS, ETC.)

DIGITAL CLASSROOM ART DIRECTION


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CURRENT PRICING + AVAILABILITY

THE VIP PACKAGE IS $7, 500 USD
Payment plans available.

Please note that I work closely in tandem with a web developer who I trust to bring our vision to life. You will be put in touch with options prior to booking, so you can get an assessment of your current and future site, and have any questions answered regarding functionality (mailing list, e-commerce integration, etc.) and budget. The VIP price does not include the programming of your site. It is usually in the range of $4,000 – $6,000.

I work with a few private clients at a time, and am generally scheduled months in advance.

Curious about the prep work, timing + design flow, once we start working together? Read You + Me, In Action for all the logistics.

Eager to start designing your identity? Answer these Qs and I’ll be in touch!